Free diagnostic · pre-market MedTech founders

Your company sounds different in the various rooms.

Investors hear one story. Surgeons hear another. Your notified body hears a third. The Congruence Gap Scan shows you exactly where your pre-market story loses trust, in twelve checks, in about ten minutes.

12 checks ~10 minutes No score to chase Built for TRL 3–6

Get the scan

Send the Congruence Gap Scan to my inbox.

Delivered immediately. No cost. Unsubscribe anytime.

What it is

A structured self-audit. Not a quiz with a score to chase.

Twelve yes/no checks across the four pillars that decide whether a pre-market MedTech narrative holds: Evidence Calibration, Stakeholder Translation, Narrative Congruence, and Founder Signal. Each gap you find is a specific, fixable break in your story, not a number on a dashboard.

What's inside

Everything you need to find the gap yourself.

Five working parts. Print it, mark it up, take it into your next investor meeting.

01

12 diagnostic checks

Three per pillar, written for TRL 3 to 6 devices in orthopedics and neurosurgery.

02

The Four Pillars reference

What each pillar governs, and why a gap there quietly costs you traction.

03

A gap map

Where your answers cluster tells you which discipline to fix first.

04

The "different room" test

A fast way to hear your own incongruence before an investor does.

05

What congruent looks like

A short worked example of a pre-market story that holds across all four pillars, so you know what you are aiming at.

The four pillars

Where a pre-market story breaks.

The Scan checks three things in each. A gap in any one is enough to lose a room.

Pillar 01

Evidence Calibration

Whether your claims match the proof your stage can actually support.

Pillar 02

Stakeholder Translation

Whether each audience gets their version of the same truth, not the same deck.

Pillar 03

Narrative Congruence

Whether deck, website, regulatory file and profile were built from one story.

Pillar 04

Founder Signal

Whether your own visibility says the same thing the company does.

For whom

Who the Scan is for.

Use it if you are
  • A surgeon-inventor with a real clinical problem and a device idea, but no story investors can act on yet
  • An early MedTech startup, pre-CE or pre notified-body sign-off, where investor talks stall and KOL engagement feels slow
  • A medical inventor who needs credibility before approval, not after
Not for you if you want
  • Branding, a logo refresh, or surface-level copywriting
  • Broad startup motivation or generic MedTech marketing advice
  • A done-for-you deck. The Scan is a diagnostic. It tells you where the signal breaks.

See the gap before an investor points it out.

Twelve checks. About ten minutes. The Congruence Gap Scan lands in your inbox the moment you enter your email.

Get the scan

Send it to my inbox.

Delivered immediately. No cost. Unsubscribe anytime.

You also receive The Operating Table, the publication for surgeon-inventors.